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24/11/2023 News

ELF brand at EICMA 2023, the world's most famous motorcycle fair

TotalEnergies Marketing Italy took part in EICMA 2023, the most important fair for the entire 2-wheel sector, with a booth of exceptional dimensions (almost 400 square meters, on two floors) with the original Superbike hospitality of the Puccetti Racing Team, ELF's long-time partner.

The International Motorcycle fair was held in Milan from November 9 to 12. The ELF and Kawasaki Puccetti Racing stand attracted the attention of thousands of visitors with a passion for the world of two wheels.

Now in its 79th year, EICMA is a must-attend event for motorcycle enthusiasts, who can discover the latest innovations and trends in the sector. ELF, a partner of Kawasaki Puccetti Racing, took the opportunity to present its new, more modern and dynamic face, reflecting its vision of innovation and design.

The ELF stand, located in Hall 11, was conceived as a hub where passion for motorcycles, technological innovation and creative design came together. Visitors could admire the motorcycle models on display, including the Kawasaki Ninja ZX-10RR of World Superbike champion Jonathan Rea, and try out the riding simulators.

The highlight of our stand was the presence of numerous guests and international motorcycle racing stars. They all reflected the values of our products:

  • Heritage and lifestyle with Vibrazioni Art Design, a craftsman who creates colorful furnishing accessories by transforming drums.
  • Innovation with Lazareth, inventor, designer and craftsman, who creates highly sophisticated motorcycle prototypes, such as the flying motorcycle and passion.
  • Speed with the Puccetti Racing Team, with 2 motorcycles in ELF colors.

The fair was also the occasion to launch the second stage of the marketing campaign with MotoGP legend Andrea Dovizioso as ELF brand ambassador: Become Your(s)elf, ELF helps you not only to discover who you are, but also to become who you want to be. TotalEnergies Marketing Italy has therefore succeeded in its bid to make its mark at EICMA 2023, demonstrating its commitment and closeness to the world of motorcycling. Through its partnership with Kawasaki Puccetti Racing, ELF supports the development and performance of racing motorcycles, supplying them with high-quality lubricants. ELF is also present on the road bike market, with a complete range of products adapted to the needs of motorcyclists.

Congratulations to ELF's Italian team on a successful event!