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28/09/2023 News

Inauguration of the First Elf Expert Premium service center in the world

On Wednesday 30th August, TotalEnergies Marketing UAE inaugurated its first Elf Expert Premium service center – MotoWings in Dibba – United Arab Emirates.

Not only this is a milestone for the UAE affiliate, but it is also a milestone for Elf as brand since it is also the 1st Elf Expert Premium in the world!

The inauguration took place in presence of Fujairah dignitaries, Dibba Auto Service Group management, and TotalEnergies Marketing UAE management, sales and marketing teams.

This service center is located in Dibba, Fujairah and delivers high-quality vehicle care beyond just an oil change. Elf Expert Premium - Moto Wings spreads in 2700 square meters with 3 bays dedicated for oil change and more than 15 additional bays for car wash, mechanical, body shop, detailing, interior cleaning and car care services.


ELF Expert Premium is a workshop concept designed to bring end customers an immersed and professional ELF experience (with a sense of exclusivity and tailor-made services). Through this concept, customers build emotional connections with the ELF brand.

This workshop concept revolves under 4 different values:

  • Trust - Our experienced technicians will only recommend the best products.
  • Quality - Our high-performance products are of the highest quality, designed to meet customers’ needs perfectly.
  • Welcoming - Our experts are on hand to take care of our customers’ cars. We present a warm welcome in a clean and comfortable workshop space.
  • Service and Expertise - Our technicians are highly trained and qualified, providing guaranteed expertise while engaging customers in an ELF interactive environment

We are proud to partner with Dibba Auto Service Group. With 35 Plus years’ experience in UAE market with 8 outlets (Michelin, TyrePlus and others), this group is confidently going to elevate Elf brand and will deliver top class services to car owners.

We hope that this Elf Expert Premium sets the example as the first of many more workshops across UAE and larger Middle East region.

Elf, a brand of Passion.

  • Ribbon cutting with Karine Singh and UAE dignitary.

  • Elf Expert Premium mechanics exchanging about the Elf Evolution range.

  • Elf Expert Premium's reception.

  • Elf Expert Premium dedicated oil change area.

  • TotalEnergies Marketing UAE team inaugurating the new Elf Expert Center.

  • Elf Expert Premium - Moto Wings staff group picture.