Brand history, from 1960 and facts today : We have been engineered to power succes
Some Clue Events of the Brand
1967
ELF's story began in France, 1967, as a government-owned corporation. We first caught the world's attention when we plastered our huge 'red circles' on Union Générale des Pétroles' networks' oil tanks and petrol stations. That was the beginning of ELF's rise to become a global leader in lubricant technology. At the start, we were powered by the mere simple idea of producing quality lubricants for vehicles. Over the years, we recognized our potential to revolutionize the quality of drives forever, and our ambition grew.
1994
Initially, ELF was owned by the French Government until 1994 when its ownership was transferred to a privately owned corporation.
2000
In 2000, ELF merged with lubricant powerhouse Total, the fourth largest energy company in the world, which has expanded our operations to across the globe.
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ELF - A Brand of Passion
Racing is in our DNA
ELF has been at the heart of motorsport success since 1968.
Similar to the sport, we revel in the thrill of pushing boundaries and breaking limits.
Our involvement in motorsport competitions over the years has rooted us as key players in lubricant technology. ELF's many victories over 50 years in motorsport fuel our ambition to produce the most exceptional products and services. Together with our partners, we continue to develop more enduring, fuel-saving, and cleaner solutions.
We collaborate with top international manufacturers who share our love for racing, such as Renault, Nissan, Kawasaki and Dacia. We play a critical role in our partnership with the Alpine A470, which we have taken to the FIA World Endurance Championship and the Alpine ELF Europa Cup.
Racing, a test of endurance, requires lubricants of the highest caliber and latest standards. We test our lubricants against these harsh racing conditions to perfect them. Our customers can have confidence that ELF lubricants will awaken the full passion, adrenaline, and sensations of motorsport, in any vehicle on any road.
ELF Lubricants of Champions
The ELF brand, a French oil company, has played a significant role in the history of Formula 1, particularly in terms of technical support and sponsorship of teams and drivers. Here's how ELF contributed to the victories mentioned:
Matra and Tyrrell - 1969, 1971, 1973
ELF was a key partner, providing high-performance lubricants and fuels. This partnership was crucial for the technical development of the cars, contributing to Stewart's successes.
Renault and McLaren - 1985
Although Alain Prost won his 1985 title with McLaren, his earlier relationship with Renault and ELF as a fuel and lubricant supplier laid the foundation for his future successes. While Prost benefited from TAG-Porsche engine technology at McLaren, his experience with ELF products at Renault significantly influenced his engine management and performance strategies.
Williams F1 Team - 1992
Similarly, ELF's partnership with Williams was pivotal during Nigel Mansell's victorious campaign. The high-performance ELF lubricants and fuels were key to enhancing the reliability and efficiency of Mansell's Williams-Renault car.
Benetton, Renault - 1994, 1995
Although the collaboration between Benetton and ELF was not as publicized as that of Renault, ELF also provided petroleum products to the Benetton team during Schumacher's winning years. The quality of ELF lubricants and fuels contributed to the performance of the Renault engines used by Benetton.
Williams F1 Team - 1996
ELF was a long-term partner of Williams during Damon Hill's championship year. The company's products played a crucial role in the performance of the Renault engines, giving Hill's Williams car a significant competitive advantage.
Renault F1 Team - 2005, 2006
The relationship between Renault and ELF is one of the most iconic collaborations in Formula 1. ELF supplied Renault with specially formulated fuels and lubricants designed to maximize engine performance. This collaboration was essential for Alonso's successes in 2005 and 2006, where engine reliability and performance played a crucial role in winning the titles.
The role of ELF in the history of motorsport, especially in Formula 1, has been pivotal, reflecting its ongoing commitment to technical excellence.
Through its contribution to the successes of teams and drivers, the brand has earned a reputation for excellence through its innovative capacity. The improved reliability and performance of engines, essential for winning world championship titles, are directly attributable to this collaboration. The repeated successes on Formula 1 circuits testify to the superiority of the products developed by ELF.
The expertise of these R&D teams and the technological advancements made in racing fuels and lubricants have undoubtedly contributed to advancing mechanical sport.
ELF Has Become a Key Player in the World of Competition As a Partner of it's Greatest Victories
1968
Matra-Ford MS10
ELF sponsors the Matra-Ford MS10 at the Dutch circuit of
Zandvoort during the F1 World Championship. Victory is
at stake.
1969
World Champion
ELF wins the F1 "World Champion" and F1 "Constructors'
World Champion" titles.
1970
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Collaboration with Renault
ELF commits to racing with Renault. The two brands sign
a contract to develop a high-performance engine.
1971
Monte Carlo Rally Victory
Renault and ELF win the Monte Carlo Rally, the French
Championship and the International Rally Championship.
1974
Ford Tyrrell P34 6-Wheels
ELF sponsors the legendary 6-wheeled Ford Tyrrell P34 at
the Swedish Grand Prix.
1978
Renault Alpine V6
ELF sponsors the Renault Alpine V6, decked out in ELF's
colors, at the 24 Hours of Le Mans. Victory is theirs!
1985
F1 Grand Prix
ELF takes the podium at the F1 Grand Prix.
1989
Renault returns to F1
Renault returns to F1 with Williams, partnered with ELF.
1992
Victory for the Renault-Williams-ELF trio
The Renault-Williams-ELF trio wins both the "World
Drivers' Championship" and the "World Constructors'
Championship".
2020
Signatech-Alpine-ELF partnership
ELF launches the Signatech-Alpine-ELF partnership.
ELF Values
Creating Exceptional Drive Exhilarates Us
ELF has found success globally because we have stayed true to our core values. We lead every project with Passion, Expertise, and Premium, with the goal of making every drive a real moment of pleasure.
PASSION
Drawing from our passion for motorsport, we want to integrate the same excellence, adventure, and athleticism into every drive to give customers heightened experiences that stir emotions and create sensations typically telt only on a racetrack.
EXPERTISE
Fundamentally inspired by R&D, we strive to be specialists in our field by constantly anticipating, exploring, innovating, and daring to be different.
ELF Products Development
ELF has dedicated lines of lubricants for cars, motorcycles and heavy-duty vehicles.
1976
PRESTI ANTI-WEAR
Launched Presti Anti-wear, the first lubricant on the market to be offered in 15W grades
1979
DETERGENT OIL
Launched the first detergent oils for diesel engines
1993
ELF COMPETITION ST 10W-40
ELF Competition SX 10W-30 the first fuel saving lubricant
2000
ELF EVOLUTION & ELF EXCELLIUM
Launched ELF Evolution, the second generation fuel-saving lubricant. ELF Excellium for recent direct injection technology engines
2004
ELF EXCELLIUM XXL
Launched ELF Excellum XLL and ELF Excellum LSX
2007
ELF SOLARIS
Launch of the low ash lubricant, ELF SOLARIS DPF
2013
ELF EVOLUTION
Product names reorganization from a more streamlined range
2020
THE NEW LUB PROJECT
Launched new packaging with reduced plastics and enhanced ergonomics
