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Brand History, from 1960 and facts today: We Have Been Engineered To Power Success

The Legacy of Innovation : ELF Sportsbikes

At ELF, innovation and daring have always been at the heart of our DNA. ELF sportbikes from 1978 to 1988 represent an era when imagination and ingenuity converged to redefine motorcycle sport standards, leaving an indelible mark on the racing landscape. These revolutionary machines remain a testament to our commitment to excellence and innovation. The creation of the two-wheeled vehicle, in collaboration with manufacturers like Yamaha, Honda and Peugeot, was a question of form of expression. ELF's primary objective was to show people that the company was inclusive in terms of innovative technology.

 

Some Clue Events of the Brand

Elf, a brand synonymous with excellence in the world of motorcycle racing, has etched its name in history through a series of remarkable successes and innovations that revolutionized the sport. Here are the pivotal moments that have marked its iconic journey:

1974 

A major turning point occurs when Phil Read clinches the world title in the premier 500cc category. This victory extends beyond triumph on the track; it signifies ELF's entry into the international motorcycle racing arena.

 

1980s

The decade sees ELF establish itself as a key innovator. The ELF E, launched in 1981, participates in all World Endurance Championship events until the end of 1983, despite technical challenges, showcasing ELF's determination to push its boundaries.

1984 

Ron Haslam's commitment to the team marks a period of realization of development efforts. Steering the ELF 3, powered by a Honda NS500 GP engine, Haslam scores points early in the 1986 season, highlighting the potential of ELF's technological partnerships.

1986

The ELF-R, designed to break records, surpasses 200 mph at Nardo in Italy and sets six world speed records. This feat illustrates ELF's relentless pursuit of excellence in performance and design.

1990s and Beyond

ELF continues to strengthen its legacy by sponsoring teams and riders, solidifying its presence in prestigious competitions such as the World Superbike and MotoGP. The brand is synonymous with passion, innovation, and success, leaving a lasting influence on motorcycle racing.

 

ELF - A Brand of Legends

 
ELF brand represents a world of passion, technological expertise and premium product culture. Now the brand is available in a completely new packaging and new design graphics which convey the values that are clear to the heart of ELF: Expertise, Premium, Passion.

EXPERTISE

ELF maintains the image of a competitive, effective and expert brand through constant technological innovation.

 

PREMIUM

Classy and restrained, the brand knows how to attract an audience with products featuring high added technical value.
 

PASSION

ELF is emotion, a brand of success, victory and winners with its commitments in motorsports.

 

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ELF's Auto history

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