ELF at EICMA 2024: Fueling the Passion for Motorsports

We’re thrilled to have taken part in the 2024 EICMA with ELF Lubricants brand, a milestone made possible by the passionate work and strategic vision of an extraordinary #team.

This year, with #MakeYourMark campaign we aim to celebrate not only the history of our brand, but the stories of those who turned dreams into reality with our brand’s support. It’s not only about celebrating riders like Pierfrancesco Chili or Tony Arbolino, but also people like Willie and Marco, who found the strength to reinvent themselves, transitioning from rider to mechanic, continuing their journey under the sign of ELF.

These are stories of passion, dedication, and courage that embody our concrete commitment to supporting Italian talent and helping them leave an indelible mark. And also the image with which we want to bid farewell to this special edition, a large ELF brand made from the photos of everyone who came to visit us at the booth, is meant to represent that the strength of our brand is made of the #passion of the people who believe in us.

EICMA 2024 is just the beginning. We’ll continue to support the dreams of those who believe in us.